ORANGE.152 | nova york | pesquisa & tendências

Quem Sou

01 a orange 152

we are a market research and consumer profile analysis company, with correspondents in theunited states and europe .

orange.152offers a practical, assertive, uncomplicated service, aimed at your business . Focused on international retail research, our mission is to deliver aefficient searchin order to collaborate for a better positioning of our customers.

our methodology consists of monitoring the main retail activities andtrend alignment com

product,bringing inspiration and creative solutions through collection of repertoire.

who does a orange 152

Milena Garcez, cool hunter daORANGE.152has 13 years of development experience,

Resident in New York since 2018 where he participates seasonally in events super important for Retails like NYFW, Coterie, Magic etc.

It offers its clients a meticulous research and market study work, taking all the main activities of the international market in an agile time.

Extensive training in the area graduated byparsonsFashion Essentials, FIT Brand Management, FAAP Strategic Fashion Management and Senac SP Fashion Design.

Collaborator of large companies such as: GEP, Jogê, Shoulder,restock(Bo.Bô), Lolita World and

Adriana Degreas.

03 Our packages

A fast and objective research service that addresses your most urgent need to quickly confirm what is being commercially offered internationally, sourcing, trends, and store overviews. As the name suggests, this service is fast. We go to the field to capture key market movements, always aligned with your company's needs. We compile relevant photos and information, sending them to you within a maximum of 5 days, providing images that generate insights and future opportunities. Need quick confirmation before you start developing your product? THIS PACKAGE IS FOR YOU!

Choose one of the options:

LOCAL | 1 city where we operate.
GLOBAL | 3 cities we operate in.

Fast

Research with photos from the cities where we operate. With LOCAL & GLOBAL options.

Fast and Focused

fast local or global

In this package, our team will go to the field, visiting the best stores and capturing all the relevant information for the client.

By choosing Quick + Style Guide, you will receive:

Delivery of photos on-site according to your niche;
Exclusive report with our key takeaways from this material (100 slides);
Presentation and conversation with our team;

Choose one of the options:

LOCAL | 1 city where we operate;
GLOBAL | 3 cities where we operate;

Style Guide

Complete experience where we present key insights.

Insights & Direction

quick &
style guide local or global

CONTRATE AQUI

we apply our methodology of studying trends and manifestations through fashion shows, trade shows, webinars, retail observation, and customer behavior analysis to create a trend analysis tailored to your niche. Additionally, we collaborate with other professionals on our team to provide sketches, CADs, and techpacks, offering a complete, end-to-end process to support your design needs.

Trends + Design

Gestão estratégica e criativa de planejamento de coleção como um todo.

End-to-End Trend Analysis & Product Development

Consultancy

Have you thought about doing your research trip and having a professional supporting you at your travel destination?

In this package, we conduct research together in any of the cities where our correspondents are based (London, Paris, Barcelona, New York, Los Angeles, and Milan).

We will meet to visit the stores, analyze them together, and set up a schedule to optimize your travel time.

This package is also an excellent option for those who is not confortable to travel alone and need professional support, language barriers, or a desire to explore non mainstraim places, and be able to visit local spots, to do a deep research!

trip

We conduct research together in any of the cities where our correspondents are based.

Itinerary and Trendy Spots

trip

We purchase samples and ship them directly to your company! We visit the top stores that our client considers as references, and use a questionnaire to understand which types of products you need for your collection. The purchase is curated by our specialized team, who have been doing this work for many years.

We follow your direction, combining our expertise to elevate your sales potential.

This package includes a purchase of at least 30 pieces (pilot or samples), which will be delivered to your company.

Pick & buy

Understanding construction, turning ideas into major business opportunities.

Sample Purchase

pick &
buy

In this package, we analyze 500 brands over the course of 3 to 4 months, focusing on key elements such as trends, prints, shapes, themes, materials, details, and accessories. Our team identifies the strongest points and detects emerging trends to provide a comprehensive presentation. The client receives this detailed material, streamlining a significant part of the work for professionals in the fashion industry.

Runway Analysis

We would watch the entire season and filter the analysis for you.

Fashion show insights